Designed portraits based on MOCEAN style guidelines with a clean design that uses halftones, black & white photography, limited fonts and limited color palette. This design does a great job of showcasing the diverse candidate pool as well as important information about every intern.
Design team thought we could take it a step further by creating our own version of the announcement that showcases more of our creative side. This is the original mood board we put together to draw inspiration from. These references pertain to a “postmodern” aesthetic (they are collage-y and sketchy) and form part of the media we consume. We thought this aesthetic would better allow us to portray the way in which we see ourselves, rather than the way others see us. In that sense, the portraits align with our observation regarding authenticity: it’s content about us made by us. Ultimately, we wanted to create content that feels authentic and that can easily resonate with our generation and target audience.
Keywords: Halftones, Collage, Fun
Mocean
Designer
Mocean Interns
Mocean
